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Need a refresher on the differences between search engine optimization (SEO) and lead generation? While these two marketing strategies have some similar aspects, they are actually very different. In simple terms, SEO helps generate organic traffic towards your website while lead generation focuses on capturing consumer interest in a product or service for the purpose
Search engine optimization, or SEO, is a digital marketing strategy used to gain visibility in organic search engine results. If you own a website, you need traffic to your site if you wish to share information, sell a product or service, or make money via ad revenue. While there are other ways to boost traffic
I read this great article the other day written by James Parsons on this website blog called www.boostlikes.com.  The author suggests that the majority of Facebook content is reposted and shared by other members and that only a small amount of content on Facebook is actually originally written.  This article is intended to promote content
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Although a Facebook page is free to create, and can be a great way to help promote your business online, it is absolutely no substitute for your own business website. We'll break down why posting your unique content exclusively on social media networks, and most importantly, NOT your own website could be helping Facebook's bottom line more than your own!
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