The world is becoming more social, as seen by the explosive growth of social media channels like Facebook, Twitter, Google+, etc. The younger generation spends more time on social media, and spend more time interacting with their favorite people and brands on the internet.
The population already spends more time on social media then they do on a search engine and it is important to include a robust social presence in the mix. People are more likely to trust a website that their friends recommended, and sharing the recommendation only boosts the reputation of the website.
Websites with a strong social media presence develop brand loyal customers, and can boast better sales. Happy customers recommending your brand across a dense network will lead you to more positive reviews, links, and sales.